RENEE ALVARADO
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Dove Men+Care Elements

To help launch the new Dove Men+Care Elements line, we teamed up with master treehouse builder Pete Nelson to build a treehouse inspired by the elements in the product range. We captured social content documented the process and giving consumers a behind the scene look. The campaign was very successful, making the Elements line the #1 men's personal care innovation of 2017. It also contributed to over 50% of the brand's 2017 growth, helping it become the fastest growing men's personal care brand in the US.

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To launch Dove Men+Care’s nature-inspired line of products, Elements, we created an immersive experience where the power of nature’s elements were brought to life in a treehouse. The interior of the treehouse incorporated the same natural elements that inspired the products. Our campaign highlighted the build of the treehouse by tapping into influencers to help build and decorate it and document their stays upon the completion. The treehouse and surrounding areas also served as the backdrop for all the product visuals. The treehouse is still there and open for bookings , if you’re ever in Chattanooga, TN.

 
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SOCIAL CONTENT

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SNAPCHAT FILTER

We created geotargeted snapchat filters for anyone staying in the treehouse.

 
 
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