8 in 10 women feel pressure to wear their hair a certain way. For many, this pressure begins at a young age. We were tasked with coming up with ways to celebrate young girl's hair today, so they love their hair tomorrow. To give an easy way to start the conversation, we created a Dove #LoveYourHair microsite where family and friends could create a unique video for the girl in their life celebrating their hair. The videos were pushed out via influencers and shared across social platforms.
