This was an initiative to show Splenda lovers all the ways to swap sugar for Splenda. It was initially set up as a one year program, where we created daily posts on the Sweet Swaps Tumblr page. The initiative was so successful it is now on it's third year.
8 in 10 women feel pressure to wear their hair a certain way. For many, this pressure begins at a young age. We were tasked with coming up with ways to celebrate young girl's hair today, so they love their hair tomorrow. To give an easy way to start the conversation, we created a Dove #LoveYourHair microsite where family and friends could create a unique video for the girl in their life celebrating their hair. The videos were pushed out via influencers and shared across social platforms.
To help launch the new Dove Men+Care Elements line, we teamed up with master treehouse builder Pete Nelson to build a treehouse inspired by the elements in the product range. We captured social content documented the process and giving consumers a behind the scene look. The campaign was very successful, making the Elements line the #1 men's personal care innovation of 2017. It also contributed to over 50% of the brand's 2017 growth, helping it become the fastest growing men's personal care brand in the US.
This is a brand book I designed and art directed for Park Hyatt, the most upscale line of hotels within Hyatt. The goal of this project was to create something with timeless elegance that embodied the guest and feeling of the hotels.
Every year, the Ad Council hosts a benefit dinner recognizing the advertising community and their contributions. This is a thank you video for the 2012 dinner, acknowledging each agency and organization involved. It was a wonderful project to be involved with and something that I had a lot of fun making.