This was an initiative to show Splenda lovers all the ways to swap sugar for Splenda. It was initially set up as a one year program, where we created daily posts on the Sweet Swaps Tumblr page. The initiative was so successful it is now on it's third year.
This is a brand book I designed and art directed for Park Hyatt, the most upscale line of hotels within Hyatt. The goal of this project was to create something with timeless elegance that embodied the guest and feeling of the hotels.
Every year, the Ad Council hosts a benefit dinner recognizing the advertising community and their contributions. This is a thank you video for the 2012 dinner, acknowledging each agency and organization involved. It was a wonderful project to be involved with and something that I had a lot of fun making.